CUSTOMER INTELLIGENCE CONSULTANCY
Measured.
Diagnosed.
Fixed.
In today's world customer experience expectations have never been higher. Can you afford to not know which journeys drive them crazy and make them think of leaving for a competitor?
20+
years designing and rescuing CX measurement programmes
8
regulated and consumer sectors worked across
1.4m
customer verbatims coded through analytics taxonomies
31%
typical reduction in avoidable repeat contact
Consulting Services
One evidence chain, ten disciplines.
Industries
Experience economics differ by sector. So do we.
Financial Services
Consumer Duty made good outcomes a matter of evidence. We build the measurement that stands up to a regulator and still moves the P&L.
Sector viewInsurance
Renewal and claim are the only two moments most customers remember. We make both defensible, fast and fair.
Sector viewAutomotive
Retailer networks, OEM brand promise and connected services rarely tell the same story. We reconcile them into one measurable experience.
Sector viewRetail & eCommerce
Margin lives in the last 5% of the journey. We find the leakage in checkout, delivery and returns before it becomes a contact.
Sector viewTelecommunications
High volume, high emotion, low tolerance. Telco CX is won on first-time resolution and honest billing.
Sector viewGovernment & Public Sector
Service users cannot go elsewhere, which raises the duty of care. We measure accessibility, effort and trust, not just satisfaction.
Sector viewUtilities & Energy
Affordability, vulnerability and outage handling define reputation. We make each one visible in the data.
Sector viewTravel & Hospitality
Recovery is the product. When disruption hits, the experience is judged on what happens next.
Sector viewInsights
Views worth arguing with.
Point of View · Text Analytics
Your text analytics taxonomy is the strategy
Most programmes fail not on model accuracy but on categories nobody can act on. A field guide to building a taxonomy that survives contact with an operating committee.
August 2026 · 8 min read
Research · Digital Leakage
The hidden cost of digital leakage
Across 40 journeys in five sectors, one in six digital sessions ends in an assisted contact that the business never attributes back to the digital failure.
July 2026 · 12 min read
Video · AI
An honest conversation about AI in the contact centre
Where agent assist genuinely pays back, where deflection quietly destroys trust, and how to evaluate a vendor claim in under an hour.
July 2026 · 14 min watch
About us
Craft, candour and the same people you met at the pitch.
We are a small senior team that likes the unglamorous parts of customer experience: taxonomies, tagging plans, sampling frames, driver models. That craftsmanship is what makes the recommendations trustworthy — and why clients keep calling back years later.
How we work